Da-Chief
03-23-2008, 07:50
http://i.dslr.net/urls/41/2441.gif (http://www.dslreports.com/shownews/TiVo-Uses-Cable-Companies-to-Turn-Profit-92885)
TiVo expects to turn a decent profit this year and it s going to ride (http://www.multichannel.com/article/CA6544085.html?desc=topstory) on the backs of cable companies to do it. The company started working (http://www.dslreports.com/shownews/91202) with Comcast earlier this year and has just announced (http://www.dslreports.com/shownews/92406) a partnership with Cox. Because the cable companies are marketing the service to their customers, TiVo has been able to significantly decrease the amount of money that it puts towards direct-to-subscriber marketing. "TiVo will maintain our more limited spend on marketing while we assess the speed with which consumers recognize the value and importance of broadband distribution of digital video, CEO Tom Rogers said on a conference call with financial analysts this month."
In addition to working with Cox and Comcast, TiVo is speaking with the heads of smaller cable companies to come up with a solution that would allow them to offer TiVo services to their customers as well. The hope is, of course, that TiVo will take hold through the cable companies, allowing the company to increase its profits while decreasing its marketing budget.
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TiVo expects to turn a decent profit this year and it s going to ride (http://www.multichannel.com/article/CA6544085.html?desc=topstory) on the backs of cable companies to do it. The company started working (http://www.dslreports.com/shownews/91202) with Comcast earlier this year and has just announced (http://www.dslreports.com/shownews/92406) a partnership with Cox. Because the cable companies are marketing the service to their customers, TiVo has been able to significantly decrease the amount of money that it puts towards direct-to-subscriber marketing. "TiVo will maintain our more limited spend on marketing while we assess the speed with which consumers recognize the value and importance of broadband distribution of digital video, CEO Tom Rogers said on a conference call with financial analysts this month."
In addition to working with Cox and Comcast, TiVo is speaking with the heads of smaller cable companies to come up with a solution that would allow them to offer TiVo services to their customers as well. The hope is, of course, that TiVo will take hold through the cable companies, allowing the company to increase its profits while decreasing its marketing budget.
More...