Da-Chief
05-18-2008, 12:01
http://i.dslr.net/urls/7/507.gif (http://www.dslreports.com/shownews/Cable-Companies-Hope-DTV-Transition-Will-Pay-94535)
Cable companies are hopeful (http://www.informationweek.com/news/personal_tech/TV_theater/showArticle.jhtml?articleID=207800709) that the forced transition from analog to digital television is going to cause a big boost in profits. Although they already offer digital service to their existing customers, they are hoping to be able to attract the new and lapsed customers who may be without service as a result of the change. "An SNL Kagan study conservatively estimates that 10% of those over-the-air U.S. households will opt for pay television after the transition, with cable receiving the majority of converts and satellite and phone companies splitting the remainder."
There are eight million potential customers in the areas served by Comcast so the company is making targeted marketing efforts intended to get their attention. Analysts say that this could help cable do well despite the economy being in a recessionary period.
More...
Cable companies are hopeful (http://www.informationweek.com/news/personal_tech/TV_theater/showArticle.jhtml?articleID=207800709) that the forced transition from analog to digital television is going to cause a big boost in profits. Although they already offer digital service to their existing customers, they are hoping to be able to attract the new and lapsed customers who may be without service as a result of the change. "An SNL Kagan study conservatively estimates that 10% of those over-the-air U.S. households will opt for pay television after the transition, with cable receiving the majority of converts and satellite and phone companies splitting the remainder."
There are eight million potential customers in the areas served by Comcast so the company is making targeted marketing efforts intended to get their attention. Analysts say that this could help cable do well despite the economy being in a recessionary period.
More...