Da-Chief
06-23-2008, 10:50
http://i.dslr.net/urls/42/69542.gif (http://www.dslreports.com/shownews/Verizon-Lobbyist-Tom-Tauke-Pretends-Up-Is-Down-95514)
Earlier this year, the cable industry complained (http://www.corpsman.com/shownews/92923) that Verizon was using number portability requests as an opportunity to market to customers who had already chosen to defect to cable VoIP. On Friday, the FCC ruled (http://www.corpsman.com/shownews/FCC-Bans-Some-of-Verizons-Marketing-Tactics-95463) that such tactics were illegal. You'd be hard-pressed to draw that conclusion from this blog post (http://policyblog.verizon.com/PolicyBlog/Blogs/policyblog/TomTauke9/501/Will-Cable-and-FCC-Thwart-Consumer-Choice-.aspx) by Verizon lobbyist Tom Tauke.
Tauke certainly earns his paycheck, distorting the logic of the decision into something completely unrecognizable. According to Tauke, the ruling prohibits Verizon from providing consumers with all the facts, despite there being no evidence of such. Tauke also pretends that normal, often-annoying marketing win-back efforts (the kind you experience when you call to cancel) are the same thing as abusing the number portability process:Should competitors in the wireline communications marketplace operate by the same rules? Again, a no-brainer. Policymakers love to talk about competition and the proverbial level playing field. Today, cable is fully engaged in win-back marketing directed toward any customer who decides to switch to Verizon s FIOS video. Yet, this complaint is designed to prohibit Verizon from marketing or even providing information -- to a customer who decides to switch from Verizon to cable-provided voice service.
Tauke is largely speaking nonsense. Nothing in the order (released this morning (http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-159A1.pdf)) prohibits Verizon from marketing their offers to everyone under the sun, they just have to do it before a consumer chooses to switch. Suggesting cable "does it too" is also inaccurate. Trying to win back customers who call up to cancel is one thing, but using the number portability process as a marketing opportunity post-decision is something else entirely.
read comment(s) (http://www.dslreports.com/shownews/Verizon-Lobbyist-Tom-Tauke-Pretends-Up-Is-Down-95514)
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Earlier this year, the cable industry complained (http://www.corpsman.com/shownews/92923) that Verizon was using number portability requests as an opportunity to market to customers who had already chosen to defect to cable VoIP. On Friday, the FCC ruled (http://www.corpsman.com/shownews/FCC-Bans-Some-of-Verizons-Marketing-Tactics-95463) that such tactics were illegal. You'd be hard-pressed to draw that conclusion from this blog post (http://policyblog.verizon.com/PolicyBlog/Blogs/policyblog/TomTauke9/501/Will-Cable-and-FCC-Thwart-Consumer-Choice-.aspx) by Verizon lobbyist Tom Tauke.
Tauke certainly earns his paycheck, distorting the logic of the decision into something completely unrecognizable. According to Tauke, the ruling prohibits Verizon from providing consumers with all the facts, despite there being no evidence of such. Tauke also pretends that normal, often-annoying marketing win-back efforts (the kind you experience when you call to cancel) are the same thing as abusing the number portability process:Should competitors in the wireline communications marketplace operate by the same rules? Again, a no-brainer. Policymakers love to talk about competition and the proverbial level playing field. Today, cable is fully engaged in win-back marketing directed toward any customer who decides to switch to Verizon s FIOS video. Yet, this complaint is designed to prohibit Verizon from marketing or even providing information -- to a customer who decides to switch from Verizon to cable-provided voice service.
Tauke is largely speaking nonsense. Nothing in the order (released this morning (http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-159A1.pdf)) prohibits Verizon from marketing their offers to everyone under the sun, they just have to do it before a consumer chooses to switch. Suggesting cable "does it too" is also inaccurate. Trying to win back customers who call up to cancel is one thing, but using the number portability process as a marketing opportunity post-decision is something else entirely.
read comment(s) (http://www.dslreports.com/shownews/Verizon-Lobbyist-Tom-Tauke-Pretends-Up-Is-Down-95514)
More...