Da-Chief
07-15-2008, 16:03
http://i.dslr.net/urls/72/76372.gif (http://www.dslreports.com/shownews/Congress-May-Require-NebuAD-Be-OptIn-96129)
Members of Congress who've been investigating behavioral advertising technology (like NebuAD's (http://www.corpsman.com/shownews/91797)) may mandate the technology be opt in, notes Dow Jones (http://money.cnn.com/news/newsfeeds/articles/djf500/200807141454DOWJONESDJONLINE000541_FORTUNE5.htm). The House Energy and Commerce Telecommunications Subcommittee will examine the issue at a hearing Thursday, and Chairman Edward Markey appears poised to make opting in mandatory. Currently, the system uses a cookie based opt-out system that opts users out of tailored ads but not browsing history collection. As noted previously (http://www.corpsman.com/shownews/96006), you can expect the $11 billion online advertising industry to fight tooth and nail against such a requirement -- and probably win.
read comment(s) (http://www.dslreports.com/shownews/Congress-May-Require-NebuAD-Be-OptIn-96129)
More...
Members of Congress who've been investigating behavioral advertising technology (like NebuAD's (http://www.corpsman.com/shownews/91797)) may mandate the technology be opt in, notes Dow Jones (http://money.cnn.com/news/newsfeeds/articles/djf500/200807141454DOWJONESDJONLINE000541_FORTUNE5.htm). The House Energy and Commerce Telecommunications Subcommittee will examine the issue at a hearing Thursday, and Chairman Edward Markey appears poised to make opting in mandatory. Currently, the system uses a cookie based opt-out system that opts users out of tailored ads but not browsing history collection. As noted previously (http://www.corpsman.com/shownews/96006), you can expect the $11 billion online advertising industry to fight tooth and nail against such a requirement -- and probably win.
read comment(s) (http://www.dslreports.com/shownews/Congress-May-Require-NebuAD-Be-OptIn-96129)
More...