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View Full Version : Amazon Unveils Beta Video On Demand - Look Ma, Yet Another Broadband Video Service


Da-Chief
07-17-2008, 10:22
http://i.dslr.net/urls/43/4643.gif (http://www.dslreports.com/shownews/Amazon-Unveils-Beta-Video-On-Demand-96181)
Because there's such a clear (http://www.corpsman.com/shownews/Sony-Launches-PS3-Video-Store-96143) lack (http://www.corpsman.com/shownews/Xbox-360-Gets-Netflix-Streaming-96095) of (http://www.corpsman.com/shownews/Google-Makes-Content-Available-on-your-TV-95655) alternative (http://www.corpsman.com/shownews/Bell-Canada-Picks-Horrible-Time-To-Launch-Mediocre-Video-Store-94649) broadband (http://www.corpsman.com/shownews/82381) video (http://www.corpsman.com/shownews/82809) delivery (http://www.corpsman.com/shownews/94054) options (http://www.corpsman.com/shownews/94784), Amazon today announced the beta version of their new Amazon Video On Demand service. According to the New York Times (http://www.nytimes.com/2008/07/17/technology/17amazon.html?_r=2&ref=technology&oref=slogin&oref=slogin), the service will offer users streaming access to some 40,000 TV shows and movies. Amazon has struck a deal with Sony to provide the service on Bravia TVs via the $300 Sony Bravia Internet Video Link (http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921665090966), but the Times says that ultimately such technology will be built right into the TV. Amazon VOD varies from their former Unbox service:It will also let users buy a TV show or movie without actually downloading the video file to the PC s hard drive. Amazon will store each customer s selection in what it calls Your Video Library. Customers can then watch that show or movie whenever they return to Amazon, even if it is from a different computer or device, a solution that neatly gets around studio concerns about piracy.
Of course most people can barely watch the video they already have access to (360, PS3, Netflix, Cable/DBS/IPTV, YouTube, alien transmissions), so to win consumer hearts, a carrier has to really be offering something innovative, cheap, easy, and with a serious catalog of content. It's hard to judge the service until there's an actual product to see, though it's unlikely consumers are going to want to shell out $300 for yet another external video solution. How long before Amazon VOD is brought to the PS3?
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